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The concept of the new “Outdoor”

Already in full swing in Japan, arguably the world’s most innovative market, the concept of the new “outdoor” is gradually becoming more prominent in the West, too. ”Modern Outdoors” covers a wide variety of segments: activities (high-/low-energy), apparel & footwear, accessories, tools & equipment but also mobility, living, food, and travel. There are a multitude of aesthetic currents spanning from ultra-niche to mass-market and due to facilitated production processes the market has seen a new wave of innovative brands emerge.